Building on the success of the Rosé Pistol brand, in
2009 the company extended this concept into kids’
clothing. The brand that already was speaking
clearly and with conviction to young adults, gave
metaphoric birth to its child, under the sun and
surf of Huntington Beach in Southern California.

As children are growing, discovering, and are in
constant change, we draw inspiration from the
constant change of sand, and flow of the ocean.
Every element of the customer experience
underscores authenticity and fun.
Our stores are happy places. Our clothing inspires
smiles in parents, and laughter in children. Next to
the sound of ocean waves, it is our favorite sound.