Our target is the parent of children 4-14 years old.
She always wants to look great. On some days she
wants to play “dress-up” but even then she wants
to look relaxed. He can never sit still but always
wants to look good because he never knows who
he is going to run into while he is in discovery
mode at the playground or in school. They are
curious and outgoing. They like a level of familiarity
but don’t necessarily want to blend in. Our clothing
allows them to stand out from the crowd.
Their parents are picky and want clothing for their
children to be durable. They want their future
President, schoolteacher, or actor to always look
his or her best, but they always want them to look
like kids, never too serious.